Hi Zenith Catcher,

It’s much easier to say, “he has changed, and he sucks now,” rather than saying, “I didn’t change, and I suck.” – Alex Hormozi

Quick story.

When I started my 2nd business in 2022, I spent almost every hour of the day, every day of the week, working on my new venture. I’ve never been more engaged in something I’m doing than before.

Some people I knew did not understand this then and spoke badly behind my back. They could not understand why I was putting so much blood and sweat into this project and, ultimately, why I changed so fast. (Caveat: many people were actually very supportive, and I’m grateful to them from the bottom of my heart).

But this experience taught me that there’s no greater waste of time than justifying my actions to people who have a life I don’t want.

No reason to think about them if they are not interested in supporting you or having a life you’re inspired by. You wanna have people in your life who make you better and vice versa.

I had another experience where one guy who was partying a lot and living a completely different life told me that I should rethink working so hard and sacrificing so much… I was just listening and trying to understand him.

But what he missed is that I love what I do so much. For me, it’s like what it is for other people to listen to music all day long. And I’m not angry with those people; some people have very good intentions, but if we aim for maximum success, I believe we should be conscious of the advice we take.

So today, when someone tells me what they think I should do (e.g. advice/tips) or imposes their expectations of life on mine (e.g. you shouldn’t work weekends, work less, etc.), here’s what I do:

  1. I ask myself if this person has the life I wanna have.
  2. If yes, I listen and try to learn as much as possible.
  3. If not, I also listen and try to learn; however, in my head, I discard most of the advice directly because it would harm my progress.

In other words, don’t listen to the people closest to you, listen to the people closest to your goals.

To improve this process even more, here is a hierarchy of people to listen to, with 1 being the most important and 6 being the least important (learned this from Hormozi):

6. Strangers on the internet.

5. People who you know who haven’t done what you wanna do or know anybody who’s done what you wanna do.

4. People who observed people who have done what you wanna do in close proximity.

3. People who actually have done what you wanna do.

2. People who helped many people go from where you are to where you wanna go.

1. People who have both been there themselves and helped other people like you get to where you wanna go.

This process helped me very much to deal with advice from people out there and also to understand that it’s very hard for people to understand what you are going through at the moment in the business journey. And that is okay because, in the end, it is our responsibility to choose the right response.

Circling back to the quote on change from the beginning. When I started my 2nd business or got into self-improvement and tried to become a better human being, I realized that you will always encounter people for which it’s hard to understand that you changed. They might tell you, “You have changed”.

So I wanna leave you with this:

The simple response when somebody tells “you have changed” is to tell them, “that’s right, and you haven’t.”
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The people who don’t know how to say “you’ve grown” say “you’ve changed.” And they say it like it’s a bad thing.

Don’t listen to them.

I hope that helps. Crush the new week!

Warmly,

Nicola

PS: I do a podcast where I pretend to have a Swiss accent (wink). 180+ episodes online about high performance and business. You can subscribe on YouTube, Apple Podcasts, or Spotify.

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This week on the Catch The Zenith Podcast:

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#187: The Power Of Telling The Truth (& Why It Always Wins). Listen on YouTube, Spotify, Apple Podcasts or My Website.

Inspiring Things This Week:

Podcast: What is mono-thinking, and what should you consider when choosing a romantic partner? Listen to an engaging conversation with Chris Williamson (host of Modern Wisdom) and the hosts of The Iced Coffee Hour podcast to find out. Loved this discussion—a 3-hour, idea-dense conversation! Click here.

Podcast: I’ve learned so much about business from entrepreneur Alex Hormozi. Right now, I’m listening to an older conversation he had with Derek from More Plates More Dates, and I love how deeply they dive into tactical business topics—like how Alex vets deals at Acquisition.com or why optimizing solely for minimum taxes isn’t the way to go if you want to build a big business. Click here.

Quote of the Week:

“If you give yourself 30 days to clean your home, it will take you 30 days. But if you give yourself three hours, it will take three hours. The same applies to your goals, ambitions, and potential.”

– Elon Musk, richest man on earth

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