|
Hi Zenith Catcher, About 6 weeks ago, I started a new job in sales. One major thing I learned so far is to make it as easy as possible for the prospect to buy from you. And part of making it easy for a prospect to buy it is to communicate as succinctly as possible. This is predominantly important in email correspondence. Practically, this means substituting long, unstructured emails with short, concise texts that use bullet points and linked words. Moreover, to cut to the chase by avoiding using filler sentences like “I hope you’re doing well,” “How are you,” or “How is your day going.” In most cases, I don’t actually care about how my prospect’s day is, and I just waste their time asking about it. And, of course, there are nuances to it. In some cases, you wanna perhaps add it depending on whom you’re writing to. But in most cases, it’s just not necessary. My role models in terms of to-the-point email communication are Americans. Why?
I would argue this is especially true in US startups. I presume, in the corporate setting you have more of this bla bla filler word communication. Let’s end with this quote by Professor Cal Newport: “Include in your message a ‘protocol’ which identifies the goal of the thread and outlines an efficient process for accomplishing the goal.” Much love, Nicola PS: Share this article with your friends here. Catch The Zenith PodcastI do a podcast where I pretend to have a Swiss accent (wink). 200+ episodes online about high performance and business. You can subscribe on YouTube, Apple Podcasts, or Spotify. This week’s episode: Episode 211: Most people live their lives playing it safe. But what if the real path to meaning is telling the truth—even when it’s uncomfortable? In this episode, I reflect on a powerful idea from Dr. Jordan B. Peterson: that truth is an adventure. I break down what that actually means, why telling the truth is so difficult, and how doing it anyway creates authenticity.
Next week’s episode: Episode 212: A new episode of my series “Zenith Reflections” where I share some of the lessons I learned and ideas I picked up. This time about email communication, sales lessons, and cold approaching women vs. finding women in online dating. Things I’ve Learned This Week:1. Have short-term discomfort for long-term comfort. Have the hard conversation now. Approach the girl now. Live life by sacrificing now to enjoy later. This is what maturity is. 2. You wanna have a relationship where both of you are all in. In other words, both are stuck with each other. There is no way out. You need to find a solution for every issue. I like to remember this quote (paraphrased) by Dr. Jordan Peterson: ” You can either quit or have a 1000 hard conversations”. Quote of the Week:“You miss 100% of the shots you don’t take” — Wayne Gretzky
Video Recommendations: |
