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Hi Zenith Catcher,
To be in the top 1% of podcasts in the world, you only need to publish 21 episodes.
In a time where knowledge is everywhere and social media hijacks our minds, it has never been easier to win — and simultaneously, never been easier to do absolutely nothing.
As Mark Manson accurately observed:
“Lots in the world is a war for attention, and our minds are the battlefield.”
What suffers most is our ability to be consistent in our pursuits.
I think it was Chris Williamson or Alex Hormozi who said the average American today is obese, in debt, and divorced.
In other words, to be in the top 10% — maybe even the top 1% — you just need to stay fit, save money, and work on your relationship.
Simple to do. Not easy.
Let’s look at these stats I found:
- “90% of podcasts don’t get past episode 3. That’s 1.8 million who quit.
- Of the 200,000 left, 90% quit after episode 20. That’s another 180,000 gone.
- To be in the top 1%, you only need to publish 21 episodes.
- Your competition isn’t 2 million podcasters. It’s the 20,000 who didn’t quit.”
Now extrapolate that to other life domains:
Work out 5x a week.
Eat clean.
Sleep 8 hours at regular times.
Work 5 hours deeply focused.
Doing this already puts you in rare air.
Following those habits won’t be easy. And no — they won’t guarantee success.
But being consistent might give you a shot.
Not being consistent guarantees you won’t win.
It’s never been easier to do nothing.
Which is exactly why there’s massive upside for anyone willing to endure pain and boredom for long periods of time.
Let’s wrap it with a line from Hormozi:
“Success is hard because it requires consistency, not complexity.”
Much love,
Nicola
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Catch The Zenith Podcast
I do a podcast where I pretend to have a Swiss accent (wink). 200+ episodes online about high performance and business. You can subscribe on YouTube, Apple Podcasts, or Spotify.
This week’s episode:
Episode 204: Bo Burlingham, a legendary business journalist, joins me to unpack why profit isn’t a dirty word, how to keep your company’s soul, what he learned from 55 years of marriage, and how his Tim Ferriss connection came about. Click here.
Next week’s episode:
Episode 205: David Morris – What separates great coaching clients from those who never get results? Why does client retention make or break your business? How do you show up as a high-performance father and operator at the same time? David is the COO at Growth Only Coaching and my former business and performance coach. We talk about building successful coaching businesses, working with Richard Yu, frameworks for client retention, and what he learned becoming a dad at 25. Live tomorrow here.
Inspiring Things This Week:
1. More Work Pays Off
“If you work 10% longer, you make 40% more money.” – Dr. Jordan B. Peterson
2. Productivity Tactics By Tim Ferriss
- Do not answer calls from unrecognized phone numbers
- Do not e-mail first thing in the morning or last thing at night. The former scrambles your priorities and plans for the day, and the latter just gives you insomnia.
- Do not agree to meetings or calls with no clear agenda or end time If the desired outcome is defined clearly with a stated objective and agenda listing topics/questions to cover, no meeting or call should last more than 30 minutes.
- Do not let people ramble. Forget “how’s it going?” when someone calls you. Stick with “what’s up?” or “I’m in the middle of getting something out, but what’s going on?”
- Do not check e-mail constantly — “batch” and check at set times only.
- Do not over-communicate with low-profit, high-maintenance customers.
- There is no sure path to success, but the surest path to failure is trying to please everyone. Do an 80/20 analysis of your customer base in two ways–which 20% are producing 80%+ of my profit, and which 20% are consuming 80%+ of my time?
- Do not work more to fix overwhelm — prioritize.
- If you don’t prioritize, everything seems urgent and important. If you define the single most important task for each day, almost nothing seems urgent or important. Oftentimes, it’s just a matter of letting little bad things happen (return a phone call late and apologize, pay a small late fee, lose an unreasonable customer, etc.) to get the big important things done. The answer to overwhelm is not spinning more plates — or doing more — it’s defining the few things that can really fundamentally change your business and life.
- Do not expect work to fill a void that non-work relationships and activities should.
- Work is not all of life. Your co-workers shouldn’t be your only friends. Schedule life and defend it just as you would an important business meeting. Never tell yourself “I’ll just get it done this weekend.” Review Parkinson’s Law in The 4-Hour Workweek and force yourself to cram within tight hours so your per-hour productivity doesn’t fall through the floor. Focus, get the critical few done, and get out. E-mailing all weekend is no way to spend the little time you have on this planet.
- It’s hip to focus on getting things done, but it’s only possible once we remove the constant static and distraction. If you have trouble deciding what to do, just focus on not doing. Different means, same end.
Quote of the Week:
“If you cannot be corrected without being offended, then you’ll never truly grow in life.”
— Richard Feynman
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